In a recent Facebook post, prominent agribusiness figure Homto Zaida Dokpesi has shed light on the driving force behind her venture into the world of cocoa: a potent blend of belief in Africa’s potential and a passionate desire to rewrite its narrative.
Dokpesi’s journey isn’t merely about turning a profit. It’s a mission fueled by a profound conviction in the untapped potential of the continent. Her words paint a vibrant picture of Africa, a land pulsating with possibilities, from the bustling streets of Zambia to the soaring cocoa crops of Ghana. Yet, amidst this abundance, a crucial question lingers: has Africa truly awakened to its own strength? Is it prepared to claim its rightful place as a beacon of innovation and collaboration?
This is where cocoa, for Dokpesi, becomes a transformative tool. It’s not just a crop; it’s a powerful symbol, a chance to break free from tired narratives and recast Africa’s story. Armed with the weapons of branding and storytelling, sharpened through her work with Shetrades Africa, Dokpesi envisions an Africa where billions connect and empower each other, unlocking a wealth of prosperity within.
Her vision transcends individual success. Dokpesi calls for a collective uprising, a united front of “agribusiness soldiers” who understand the power of collaboration. The goal? To inject the cocoa industry with “necessary drama,” a surge of collective action that propels it forward. For Dokpesi, the current state of affairs – burdened by restrictive policies and lacking in execution – demands strategic rethinking. It’s not just an option, it’s a moral imperative.
More than a business venture, Dokpesi’s passion for cocoa is a rallying cry. It’s an invitation to join hands and rewrite Africa’s story, one bean at a time. It’s a toast to 2024, not just as a new year, but as a springboard for the phenomenal change she envisions.
In Homto Zaida Dokpesi’s hands, cocoa transcends its physical form. It becomes a symbol of Africa’s boundless potential, a catalyst for collaboration, and a potent toast to a future brimming with possibilities. And as she marches on, her spirit ignites a spark in us all, leaving us eager to see what the future holds for Africa’s cocoa industry, and for the continent itself.